adidas boost running shoes Ivanka Trump’s Brand Fires Back as Nordstrom Says Ivanka ‘Was Informed’ That Her Products Would BeDropped
Maxx employees have been instructed to mix in her previously prominently displayed merchandise with the other store offerings.
In the wake of the president tweet about the treatment of his daughter, saw its stock price jump more than 3 percent, and a spokesperson issued another response: reiterate what we already shared when asked, we made this decision based on performance. Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn make good business sense for us to continue with the line for now. We had a great relationship with the Ivanka Trump team. We had open conversations with them over the past year to share what we seen and Ivanka was personally informed of our decision in early January.
Responds Rosemary K. Young, senior director of marketing for Ivanka company, in a statement: Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year over year revenue growth in 2016. We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution oriented offerings, created to celebrate and service the many aspects of their lives. however, is just one of many popular retailers which appear to have distanced themselves from the first daughter brand; others, including , Belk and more seem to have removed the line from their websites. Says a source close to the situation, relationship with Belk continues, and the brand is continuing discussions on product as they do with all retailers, per normal course of business, and notes that some of the sites with missing product, like ShopStyle, are aggregators and don stock her merchandise independently.
said all along we make buying decisions based on performance, the statement read. this case, based on the brand performance, we decided not to buy it for this season. luxury retailer said that they switch out about 10 percent of assortment each year to refresh it.
Trump responded to the reports on Friday,
with a spokesperson for the brand telling Refinery29, ordered both apparel and shoes for the spring, and followed through with the orders on the apparel. They canceled the shoe order, kept the apparel order and moved the apparel from online into stores. It there. Wednesday afternoon search on the website only turned up four results for four different style shoes. A search on Rack website for Trump turned up no results. Further, a sales associate at a northern New Jersey location of told Racked that the brand jewelry has been pulled from the Garden State Plaza store.
Marcus has a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor), the retailer said in a statement to Racked. on productivity we continuously assess whether our brands are carried in stores, on our website, or both.
want to thank all of you who have reached out to express your views about Ivanka Trump branded merchandise sold by Belk, the statement read. welcome and pay close attention to feedback from our customers. We continually review our assortment and the performance of the brands we carry. We make adjustments as part of our normal course of business operations. In this regard, we are no longer carrying Ivanka Trump branded merchandise on our website, but are continuing to offer the brand at our flagship stores.
HSN, we are non partisan and our product decisions are based solely on a continual evaluation related to our business, the statement said. we don take a political position at HSN, we recognize that our employees, our partners and our customers will have wide ranging views on politics and public policy. That sometimes means people will have differences of opinion, but we welcome and encourage that diversity of thought. commemorative President Trump merchandise, including coins, are available on HSN website as of Wednesday afternoon. We aim to offer a merchandise mix that gives our customers a choice in what they may want to purchase. statement continued, this time, we continue to offer this line of merchandise. From time to time, we communicate with our stores about how to handle merchandise. The communication we sent instructed stores to mix this line of merchandise into our racks, not to remove it from the sales floor. search engine ShopStyle has removed the brand from the site database, a spokesperson confirmed to Racked.
to the decline in demand for Ivanka Trump products our retailers are seeing, we saw the same decrease in demand,
the spokesperson said. are therefore removing Trump products from our database to allow higher performing products greater visibility on our platform. did not immediately respond to PEOPLE request for comment.