adidas gazelle og green Adidas Yeezy
The Adidas Yeezy was created by a rapper named Kanye West making Yeezy’s notorious since day one. On the day they were released, the Yeezy sold out in 10 minutes (Brief History). Yeezy shoes were originally a collaboration between Kanye West and Nike, releasing the Air Yeezy I and Air Yeezy II which were big hits, retailing for $215 and $245 respectively (Brief History). Because of the limited supply and significant demand, these shoes became a hot seller in the reseller market. These shoes could easily sell for over $5000. Yeezy and Nike worked collaboratively until they had a disagreement. “Kanye West wanted royalties to provide for his family according to him. Kanye West’s professional background as a rapper appeared to have a significant influence in determining the style of the Yeezy clothing line. Yeezy clothing line is a “disheveled” appearance and supports a dirty look (Statz). All of the Yeezy seasons are similar, supporting this disheveled look that would be typically found in the inner cities across the United States, the price to achieve this inner city look is not cheap. An average piece from the Yeezy clothing line is expensive, it can go from $400 to $4000 (Leach). The Yeezy seasons have been selling fast and successfully (Leach).”We couldn’t be happier with the results” (Leach). “We sold the majority of the collection on the first day, based on the previous success of the clothing line we knew it would do well, however the collection performed even better than we imagined” (Leach). Therefore Adidas is very pleased with Kanye West’s work on the Yeezy Seasons (Brooke). “All in all, Adidas’s sales rose 10 percent due to the Yeezy for 2016 to roughly $18.5 billion” (Brooke). This amazing turn around is credited to the hype around Yeezy shoe and its associated clothing lines (Ricadela). “The first Kanye West x Adidas Yeezy was the Yeezy Boost 750, a grey/white high top sneaker releasing on February 15th” (News). “What followed was the release of the Yeezy Boost 350 in four colorways (Turtle Dove, Pirate Black, Moonrock, and Oxford Tan), the Yeezy 950 Duckboot,
Yeezy Boost 750 (Core Black, Glow in The Dark, and Light Brown), and Yeezy Boost 350 v2 (Beluga, Copper, Olive Green, Solar Red, and Black/White)” (News). Yeezy are exclusive shoes. When the latest Yeezy shoe is released the resale price is quadruple the retail (News). “As expected, the highest demand was for the YEEZY Boost 950 which we sold out of almost immediately, one week later, we continue to see steady sell through on the ready to wear pieces” (Leach). The retailer reported lightning quick sell through for the collection’s footwear, over the clothing line (Leach). “At face value, it looks like adidas and Kanye West are making a killing on the Yeezy Boost but as the article goes on to point out, once all other costs are accounted for, adidas is making $2 profit per $100 sneaker” (Lopez). “YEEZY pieces can be purchased from China based warehouses and shipped almost anywhere in the world” (“Why Do People”). “The vast majority of YEEZY BOOST, NMD,
ULTRA BOOST and other high demand products are purchased and delivered to our fans” (“Why Do People”). For adidas this topic is paramount (“Why Do People”).