all black adidas boots Adidas World Cup ‘cow heart’ ad angers animal rights activists

adidas tracksuit women Adidas World Cup ‘cow heart’ ad angers animal rights activists

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Adidas World Cup ad featuring soccer stars holding bloody cow hearts angers animal rights activists Adidas World Cup ‘cow heart’ ad angers animal rights activists

BY Madison Hartman

NEW YORK DAILY NEWS

Updated: Monday, June 2, 2014, 8:36 PM

facebook email Dani Alves, Arjen Robben and Diego Costa (l. to r.) star in a controversial Adidas World Cup ad. (adidasfootball/via Twitter )

BY Madison Hartman

NEW YORK DAILY NEWS

Updated: Monday, June 2, 2014, 8:36 PM

Passion and heart are key characteristics of pro athletes but animal rights activists in Germany believe an adidas advertisement featuring athletes holding bloodied cow hearts takes the idea too far.

In a series of ads promoting the upcoming World Cup,
all black adidas boots Adidas World Cup 'cow heart' ad angers animal rights activists
athletes are seen clutching the bleeding heart with the tagline ‘During the World Cup, I will give my heart to the cause.’

The ad leaked on the Instagram account of Germany forward Lukas Podolski, one of the athletes taking part in the campaign along with Spain striker Diego Costa, Holland midfielder Arjen Robben and Brazil defender Dani Alves.

Lucas Podolski defends posing with a cow’s heart, saying ‘I don’t find it disgusting.’ (adidasfootball/via Twitter )

A spokesman for Four Paws, a German animal rights group, spoke out against the German sports company’s decision to Yahoo News.

“He says he’d give his heart but it wasn’t his heart was it? It was the heart of an innocent animal. If this was supposed to be some sort of PR stunt, then it misses the point.”
all black adidas boots Adidas World Cup 'cow heart' ad angers animal rights activists

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